Not all industries are well suited for Google Ads. I don’t recommend Google Ads for many ecommerce companies selling “average” items. There is just too much competition and often margins are too small to warrant online ads for things like T-shirts or shoes online. The world is a big place and chances are that you’ll be paying too much for not enough profit. Real estate is another sector where I am hesitant to recommend Google Ads.
This article consists of a brief overview of Google Ads conversions for local businesses. It does so by looking specifically at their development, what they are and what conversions are unique to local businesses, how they are used, and what role they play in determining the value of click traffic and campaigns generally.
According to Google, Useful Content is content geared to put people’s experience first. This is not at all a new idea. It is, for instance, the way writers have approached writing since the creation of literature. Or the way a director approaches a movie, or a musician a song. When you sit to write you think of what you want to tell, and to whom. Why websites’ writing should be any different?