Google Ads

Can you advertise Botox and other prescription drugs on Google? Yes. But how good are you at jumping through hoops???

Not all industries are well suited for Google Ads.  I don’t recommend Google Ads for many ecommerce companies selling “average” items. There is just too much competition and often margins are too small to warrant online ads for things like T-shirts or shoes online.  The world is a big place and chances are that you’ll be paying too much for not enough profit. Real estate is another sector where I am hesitant to recommend Google Ads. 

This article consists of a brief overview of Google Ads conversions for local businesses. It does so by looking specifically at their development, what they are and what conversions are unique to local businesses, how they are used, and what role they play in determining the value of click traffic and campaigns generally.