Why It May Be Time to Consider Using Facebook Ads for Your Business

It is said that “the only thing that is constant is change” but we can bet that when Heraclitus quoted this in 400 AD he had no clue that it would apply to the algorithms of online marketing.  Facebook algorithms and policies are an excellent example.  It used to be that as long as you had a presence on Facebook and were regularly engaging with your followers, your posts would show in their news feed.  With all of the recent updates and changes to Facebook algorithms, this is no longer the case. 

Post reach is the number of people who viewed your post. You can find the graph below under your “Page Insights” on your business Facebook page.   Organic reach is the number of unique people who were shown your post through unpaid distribution.  In the past year, “more than 70% of all companies across 104 industry designations have had a decline in organic reach of 30% or more. “

The new Facebook ad manager is a great way to begin running fairly inexpensive Facebook marketing campaigns and overcome organic reach limitations.   You have the flexibility of setting a daily budget or a total campaign budget and you choose how long you want your ad to show and to whom.  You can precisely target the demographics that are most important to you by setting audience parameters using location, job titles, interests, income levels and more.   Not only that but you can choose multiple objectives for your campaign, such as boosting a current post that is performing well, increasing page likes or sending people to your website.

So if you are relying on social media, like Facebook, to communicate and advertise your business, it may be time to get on board with Facebook ads.  The Social Media experts at Citlyline Websites can help you develop and maintain effective Facebook advertising for your business.