Having a presence on social media is almost essential for your small business today. Not only do social media platforms generate traffic to your small business website, but they also present the opportunity for followers to promote your company
According to the Online Marketing Institute, it takes somewhere between 7 and 13 “touches” to deliver qualified leads, which is especially the case when prospects are considering making a substantial purchase.
SEO, or Search Engine Optimization, is a diverse and dynamic topic in itself. An important component of SEO that small businesses should not overlook is that of local SEO.
It seems that organic reach for your business page on Facebook, otherwise known as reaching your Facebook fans without the use of payment, is on a steady decline
