Google Local Services Ads

Become a Google Guaranteed Business

Google Local Services Ads are another way for approved companies in a few specific industries to show up at the top of Google, before the organic search listings, before the map, and before the standard Google ads. Google will guarantee the service provided, up to $2,000 in Canada. It’s great as an advertiser because the listings show up at the top of Google, and great as a customer because you get a guarantee on the work done.

The information below is accurate as per our best knowledge as of January 2023. Google has a good Q&A summary of the program at the following link:

How Google Local Services Ads Work


Who can do Google Local Service Ads?

There are only a few industries that are part of the Google Local Services Ads program in Canada. The currently list for Canada is listed below:

  • Electrician
  • Plumbing
  • HVAC
  • Locksmith
  • Pest Control
  • Movers
  • Water Damage Restoration
  • Tree Services
  • Junk Removal
  • Window Cleaning
  • Appliance Repair
  • Lawncare
  • Carpet Cleaning

List of Eligible Businesses

You will need the appropriate licenses and insurance to qualify. Google will also do a background check to make sure you are a company they want to work with. Afterall, if they are guaranteeing your service, they want to know you are legit!

How much do Ads Cost?

With standard Google Ads, the advertiser is billed when someone clicks on an ad. With a Google Local services Ad, the advertiser is billed when someone contacts the advertiser, either by phone or in some cases by message.

Ads don’t cost anything for the customer. The following is a cost calculator for the advertiser:

Google Local Services Ads Cost Calculator

How To Rank Well for Google Local Services

As with all advertising, it is better to be at the beginning of the ad list. Your position on this list comes down to how reputable, responsive and active you are, rather than how your website does online (you don’t even need a website to succeed at Google Local Services). Google will be tracking your responsiveness to the potential customers that contact you via the Local Service Ads. If you respond in a fast and timely manner it will help you rank higher. Delaying the responses will adversely affect your ranking.

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