Social Media Marketing For Your Small Business
Social Media is a continually changing environment of websites that see people interact with each other, whether it be with friends, colleagues, fans, or strangers. Of these, probably the most popular are Facebook, Twitter, Instagram, LinkedIn, YouTube and Snapchat. Whether you are in Surrey or Vancouver BC, elsewhere within the country, or across this wide world, Social Media has brought people together - for good and bad.
Which social media platforms we recommend depends on the business, the budget, and most importantly the committment by the client to make Social Media work.
Our philosophy is to discuss the appropriate social media accounts, and ideally train you how to do the social media posting yourself. We do offer fabulous training courses for the more involved, or can just give a bit of direction - depending on what you require.
Facebook is the most used Social Media website and it is estimated that there are 2.5 billion Facebook users around the world (2019). Facebook allows members to connect with friends, contributing as much or as little information on their lives, from photos, activities, and more. Your information is protected - you have to "accept" someone before they have access to any of your information.
Facebook has a business component called "pages". Businesses create Facebook pages, which are in the public domain. With a Facebook company page, businesses create communities of people. People sign up as "liking" your page. Any information you post, may be sent to their Facebook account. A Facebook page is an excellent way to build up repeat customers by providing good information on the business or events, coupons, contests and more.
Instagram is a great photo & video clip sharing platform with 1 Billion users as of June 2018. This platform is primarily used by the younger generation (71% are under 35 years old). Instagram is used nearly exclusively on a mobile device, taking advantage of the video camera on your phone or tablet. For visual companies (both services & products), an Instagram presence is a must.
Google is looking for video for help placing companies in the rankings. More often, individuals are using videos in place of reading text. YouTube (which is owned by Google) is the premier video sharing website. If you as a business owner can create a video, or have Cityline Websites help create a video for you, then it would be a great compliment to a Search Engine Optimized Website. This video would be embedded in your site, which is good for SEO.
A YouTube Channel is a designated area for all your YouTube videos. A user could go to your channel and see everything you have uploaded. (eg visit Golf Group Manager YouTube Channel)
LinkedIn is a social media site, primarily for professionals. With LinkedIn, you can "connect" with friends and previous colleagues. Information for LinkedIn generally revolves around business and education. In addition, LinkedIn has advertising services which can be used, given the right business type.
Twitter is now more dwindling in popularity to Facebook, however is significantly different in how it works for businesses. Twitter is less personal than Facebook (clients don't include photos and personal information). Business accounts are again public, but for personal accounts, the default is to have the account public as well. You can see what others have to say, by "following" them. When writing something on Twitter, you have 145 characters to say what you have to say (Tweet). You can link to pages / articles / other accounts, etc, but all within the 145 character limit.
As a company, you can tweet to show you know about your topic by reporting on articles, giving advice, and being active on Twitter. You may not know it, but there could be people out there in high places monitoring what you say, and willing to bring you significant contracts.