Advantages of Hiring a Social Media Marketing Agency
Having a presence on social media is almost essential for your small business today. Not only do social media platforms generate traffic to your small business website, but they also present the opportunity for followers to promote your company through a form of Word of Mouth (WOM) Marketing, ultimately creating leads to prospective buyers. According to Nielsen, a world-renowned marketing research company, 92% of people trust recommendations from friends and family more than all other forms of marketing.
If you are creating the opportunity for these friends and family members to share your products or other company information through the form of social media, you are opening the gateway for many Word of Mouth Marketing opportunities. Other relevant statistics from Nielsen include that 85% of fans of “brands” on Facebook recommend brands to others, and 43% of consumers are more likely to buy a new product when learning about it on social media.
With this being said, it’s clear that utilizing social media for your small business is crucial to being successful. Now the question is should you choose to handle your company accounts on your own, or hire a social media marketing agency to do the job? One of the biggest advantages of hiring a social media marketing firm is their extensive knowledge and experience with social media. They know each platform inside and out, what kind of content is best suited for each, and what combination of social media platforms will work best for your small business.
An example of this would be adding platforms like Vine, Pinterest, Google+, Foursquare, or Instagram to the typical mix of Twitter and Facebook, depending on the kind of products or services your small business offers. Rather than spending the time and money on experimenting with what may work, a Social Media Marketing Agency is able to get the job done for you efficiently. You may not have the staff or time to keep up with the suggested post schedule or frequency, which an Agency can help handle. They know what works and what doesn’t, saving you from having to figure it out yourself.
With this being said, the most effective social media marketing involves both the Agency for guidance and the company itself to generate personalized content. Cityline Websites offers assistance with social media marketing, and can create a personalized strategy for your small business.