How many times have you gone to a website and haven’t been able to find what you are looking for? Well, when that happens, it’s likely a case of poor planning and a poor sitemap.
According to Google, Useful Content is content geared to put people’s experience first. This is not at all a new idea. It is, for instance, the way writers have approached writing since the creation of literature. Or the way a director approaches a movie, or a musician a song. When you sit to write you think of what you want to tell, and to whom. Why websites’ writing should be any different?
