Reasons Why Your Website Needs to be Responsive

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When we think about reasons for making your website responsive, the first thing that comes to mind is the increasing number of mobile device users.  All of these devices come in different sizes and screen resolutions, and depending on the type of cell phone, notepad or notebook, the most important rule is to display pertinent information comfortably about your service or products at these different screen sizes.

But what about desktop computers?  Don’t they all display the same size and resolution?

No, they don’t.  There are several factors that make responsive websites just as important for desktop computers.

First, the actual size of the desktop monitor comes in to play.  There is no single answer for what is the most common size, but the most common sizes are about 20” to 30”.  Plenty of room for you to comfortably show your website and all of what you want the potential customer to see.

But that’s not all to consider when targeting full size screens.  There are other preferences and settings that will determine how much space can be used for display of your website.  For instance, Windows users can zoom in or out in personal settings.  Some may have windows settings at 125% display, which makes things easier to read, but fills the screen up even more.  And that means the website content needs to adjust to these settings to display properly.

Also, it is common for modern browsers to have a plus or minus setting which will increase or decrease the size of the web page.  Again, the website content needs to adjust content to accommodate these personal settings.

Now consider that a web visitor may actually manually drag the browser window size to compare products on two different websites, in two different windows- making a side-by-side comparison of your products and services, and make a decision on a purchase.

And, of course, let’s not forget the mobile devices.  Not only are there limits on the screen size, but another important thing to consider is the orientation of the device display- portrait or landscape.  The website content needs the ability to shift and adapt to the display space.

When considering these factors, it becomes increasingly important that your website is responsive to accommodate the web visitor in these recent times.  The era of the phone book is behind us, instead we just do a web search on what we want.  That means that displaying your website properly across all devices can make the difference between making a sale, or another lost opportunity to make a sale.

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