The Importance of Headings & Titles for SEO
If you are looking for a website that is found by Google, then you must do a good job with the text on your website. Of the utmost importance is your headings. You need to determine what your key 1 or 2 phrases are for your website and then use them in your page heading (H1 / H2 tags), plus the page title (that usually appears above the address bar). Do not copy – paste the headings and title from one page to the other. They should all be unique. I speak from experience. My website used to be not in the top 200 for my key phrases (“web designer surrey bc” and “small business websites vancouver bc”) because I didn’t know this small trick. I spent about 2 hours changing all my headings and titles and ended up on page 1 for both terms. Great bang for the buck. So if you are looking at doing some Search Engine Optimization, but only have a very small amount of cash, then you should first look at the headings and titles for your web pages.