A Simple Guide to Creating Valuable AI Content
The 2024 March Google Update has sent shockwaves through the SEO community as thousands of websites have been deindexed and penalized for spammy AI content.
On the surface, you may think that Google is penalizing all AI content, but the truth is that many websites with AI content are still ranking well.
What Google is penalizing is not all AI content but rehashed content that does not add value to search engines. When AI content is edited, built on, and personalized through authentic human experience, it can still rank highly on search engine result pages.
To position your AI content for success, follow these simple tips.
Aim For Original and First-Hand Content
Google and other search engines have built-in ranking factors that inherently punish quickly generated ChatGPT 3.5 and 4 text. What they are looking for is original and first-hand content from a human perspective.
For example, if you are writing a travel guide on destinations in Morocco, search engines greatly value local experiences, such as suggesting previously visited accommodations or sharing personal reviews of tour guides.
Because of this, you cannot rely on AI to write the entire article. But you can use it to help generate ideas, add background text, and create tables, lists, photos, or other value-adding elements to the page.
Provide Details of Your Background and Expertise
Faceless websites continue to be punished in the recent Google Core Updates, and having an author page with authentic reviews, certifications, background information, and other relevant details is critical in modern SEO.
To establish background and expertise in your niche, try to display “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, across your website. This can be achieved through a detailed ‘About Us’ page, adding personal and valuable descriptions to content, or sharing factual evidence supported by stats and research.
Leveraging AI Content for Success in 2024
AI continues to be a helpful tool in any content marketing plan, but it cannot single-handedly produce all your content. Instead, pairing it with an individual possessing relevant industry knowledge is the best way to create helpful, reliable, and people-first content.
A great way to see if your articles meet what Google considers "helpful, reliable, people-first content" is to refer to this online documentation for additional guidance.
With generic AI content continually punished by AI, it's time to update our content writing workflow and aim for more unique and knowledgeable content to achieve SEO success.
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