Archive:  February 2020

Determine your Cost Of Acquisition & Lifetime Value of a client.  How does this relate to Google AdWords? Find out in part 2 of Why Do Online Advertising?

I was recently asked why do I tell my clients how to write for the web. Isn’t that giving away my trade secrets and giving away potential work?

Most all businesses should have a Facebook page. Not to let people know that they enjoyed their steak dinner, or that they saw a rare spotted dodo bird on the side of the road, but to establish a presence. Facebook is in my opinion the best socia